Executive Coaching Certification
Executive Coaching as a Business Model
As an executive coach you work with wonderful people. Your clients are the best of the best in their organizations and they hire you to learn from your expertise how to do better and achieve more. This in itself is a reward, but it’s also a rewarding career in terms of money.
That’s when everything is going smoothly without interruption; you’re getting clients, your schedule is full, and your clients are happy and referring other clients to hire you. But what if you can not keep up for any reason? Say you have a family issue or you get some health complications and everything goes off the schedule?
What about your limits? You are trading your time for money, so even if everything is fine and you never have anything to take you away from your clients, chances are there are other clients who need your help and you need their money but you can not take them because your schedule is full.
How about your retirement? Say you decided you had enough and it’s time to enjoy life in a peaceful retirement, at that point your only income could be your investment that you made while working. But did you know that you could have invested that same time working with clients, and without doing any thing different except a few minor changes, and you would have had a business that you can sell for a big chunk of money when you decide to retire?
Structuring your business as a self employed executive coach is not the ideal choice. As long as you are trading time for money you are still employed, not a business owner. Your business in the former case only works when you work on it, and there is no way you can get yourself out of the equation and still make money.
The ideal structure for your executive Coaching Business is a firm. You put the guidelines, strategies, and the plans, in other words, you put a system for your executive coaching process, and hire certified Executive Coaches to do the job. This way you can have several folds more clients than you could have as a self employed executive coach without having to do more than a fraction of what you could have done in the one-on-one model.
An executive coaching firm is also more credible than an individual, and can be sold or passed to someone else, which is enough to consider it a worthy investment of your time.
About the Author
Executive coaching business growth programs are now available for everyone and are very affordable. You can check them out on my website Executive Coaching Certification.
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